What is the difference between content marketing and PR?
The modern world offers a lot of platforms to companies to establish connections with people and flourish in the market. For a thriving, a business needs appropriate marketing, employer-employee relations,and company-buyer relations. With such extensive communication needs and fierce competition, it is crucial for business administration to look into even minor details. Public Relations and content marketing are two such things and business owners cannot overlook them, no matter what. Here we have a detailed description of the difference between these two for a deeper insight into business terminologies.
Definition and primary meaning:
Content marketing is a marketing strategy which uses online marketing tools like videos, social media posts and blogs. It deals with creating awareness and interest in people regarding products to then help with marketing in the long run. Public relations, whereas, is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”So, it deals with a larger community of people.
Major goals and modes of work:
Content marketing and PR have different goals and different modes of work. Content marketing does not directly advertise a product, rather it just makes people aware of a product. Content marketing makes people want a product by indirectly telling them its advantages. There can be a video showing reviews of the users or a blog written on the magical properties of a product. Public Relations, however, has a much more direct approach and works very much like advertising. The PR department makes direct advertisements and attracts people. It also establishes a direct connection between the buyers and the company for a more effective marketing. Says Thapa from the www.newswirenext.com.
Different metrics of success:
PR and content marketing work on different aspects of marketing so they have different measures of success. Content marketing is successful if more people have read the content or followed links. The greater the page views, driven leads and referrals the more successful the content marketing. On the other hand, Public relations is successful if there are more press mentions and media acclaims. So, it is adequate to say that content marketing and PR have entirely different success metrics.
Ease of execution:
Okay, so these two require a different amount of effort and time for execution. For PR you just need to have a good and determined team to deal with people out there. Content marketing, on the other hand, needs creativity, determination and a set of quick skills. The content makers need to bring out new ideas frequently so that the product stays in the public eye all the time. This is why, content marketing is harder to execute, but its results are worth the effort. If your content is best then it is going to keep getting more success. And if not, you to start from scratch again which needs both time and patience. Says Roger from www.edcalmedia.com.
The frequency of usage:
Companies use content marketing more frequently, almost on a routine basis, but they use PR on special occasions. A press release or newspaper statement is around only in the event of special announcement. Content marketing has blogs and videos which keep popping up every now and again, as a greater population accesses it. This makes content marketing a better option to rely on marketing.
Nature and extent of focus:
Content marketing focuses on entertaining and interesting content making to attract internet users. The focus is to highlight the product discreetly and for a longer period. PR, whereas, focuses on the events in limelight to make an impression once and for all.
All these points highlight the differences between content marketing and PR as well as tells which of the two is better.